If you are on a path for marketing your Canadian private practice, being mindful of your search engine optimization (SEO) may take some time to build momentum, but it is one of the direct routes to success. 

In today’s episode, Delia and I discuss our interests in SEO, why it is important for marketing our practices successfully, and other topics - including growing a business with interns! 

MEET DELIA

Delia Petrescu is a Registered Psychotherapist and founder of Get Reconnected Psychotherapy Services. She has over a decade of experience working in the mental health field, supporting clients facing mood disorders, anxiety, infertility, pregnancy loss, relationship difficulties, and stress management. Previously, she worked as a psychometrist in various clinical settings and at the Centre for Addiction and Mental Health (CAMH), conducting neuropsychological assessments in the Brain, Body, and Perception research department. Delia has specialized training from the American Society for Reproductive Medicine and is an active member of the Canadian Fertility and Andrology Society and Fertility Matters.

Learn more about Delia on her practice website, LinkedIn, and Psychology Today profiles. 

In this episode: 

• What motivated Delia to work in therapy?

• Starting a private practice

• Going from solo to group private practice with interns 

• Building a practice based on values

• SEO and marketing the practice 

• The dark side of AI in marketing and SEO

• Delia’s direction for the future 

What motivated Delia to work in therapy?

Even though Delia always had an inkling of working in therapy, she started her professional career as a psychometrist. 

Starting a private practice 

In 2021, Delia opened up her practice. As her journey as a business owner developed, she slowly began taking on more of an interest in the back-end of building a successful practice, alongside providing great therapy on the front end. 

Going from solo to group private practice with interns 

In 2022, Delia’s practice was steadily growing and she decided to help its development by purchasing paid ads. She also hired two interns. 

To find her interns, Delia posted her job descriptions on Facebook groups and the Yorkville Practicum Portal that she is part of.

In September 2022, Delia hired her first interns. She also hired an administrative assistant who was a previous colleague, and another psychologist as an independent contractor. 

Now her 2022 interns have graduated and work at her practice as therapists, and she has taken on two new interns! 

Building a practice based on values

Curiosity is one of the guiding principles that Delia and her team use when working with clients.

Beyond curiosity, dedication is another value that Delia uses as a guiding principle in her practice.

SEO and marketing the practice

Delia tends to avoid using ChatGPT in her marketing efforts because she prefers to use organic content as her personal preference and to help boost her SEO. 

Delia has also made sure to section up her website with relevant content in the form of blog posts.

The dark side of AI in marketing and SEO

However helpful AI tools can be, be careful in how much you rely on them. They are tempting, but practice using them as assistants to your work instead of allowing them to do the whole job. 

Delia’s direction for the future 

For her short-term goals, Delia wants to continue with her affordable therapy program by hiring interns into her practice. Over the next three to five years, Delia has her sights set on opening up more office space downtown. 

Connect with me:

Instagram

Website 

Resources mentioned and useful links:

Ep 149: Alexia Wensing: Can You Make a Brand Out of a “Vibe”? | EP 149 

Learn more about the tools and deals that I love and use for my Canadian private practice

Sign up for my free e-course on How to Start an Online Canadian Private Practice

Jane App (use code FEARLESS for one month free)

Get some help and freebies on your website with WordPress! 

Learn more about Delia on her practice website, LinkedIn, and Psychology Today profiles

Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn

Episode: https://www.fearlesspractice.ca/podcasts/delia-petrescu-canadian-seo-and-marketing-insights-for-private-practice-ep-150

Podcast: https://fearlesspractice.ca